Essential Impact Services
Impact Lead Service
Virtual Impact Team Service
INSIGHTFUL
Provokingly thoughtful and perceptivity brings vision, compassion, creativity and good sensibilities to our table every time.
CULTIVATE
We help envision, architect and deliver the strategy needed to grow impact, translating ideas to real outcomes that deliver value.
CONNECTING
Dots and people, concepts and experiences, impossible to real, unsure to certain, cannot to absolutely will, you get the picture.
CAPABILITES
A brilliant strategy may put you on the competitive map but solid execution and oversight keeps you there.
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Essential Impact Services
EVALUATION
Using basic research and a mixture of quantitative and qualitative evaluation and background review. Gathering insights and data that help inform strategic goals and objectives, initiatives and actions. It can be formal or informal and for us is key to building strategic direction and generating informed action and decision-making.
STRATEGY
Setting strategic direction and designing effective objectives in brand, marketing, communications and launches of innovations, products, services and programs. Making sure the right people and idea generators are together to maximize potential with a realistic consideration of resource application and direction that is robust and flexible.
OPERATIONALIZE & IMPLEMENT
We lead or help guide what’s needed to generate and translate strategic requirements into clearly defined objectives and rollout plans. Bringing ideas to reality with buy-in, accountability, linkages and budget requirements clearly articulated. Driving what’s needed to deliver effective outcomes and measurable results.
KEY TARGETS, MESSAGES & AMPLIFY
Segmentation, targeting and positioning to create audience and stakeholder based marketing communications plans for new product or service launch programs, building access and value, campaigns and sponsorship. Developing propositions and personalized and relevant messages, platforms and tools that build awareness, interest, engagement or action.
OUTREACH, ACCESS & COLLABORATION
We identify, access and bring together individuals or groups comprised of key opinion leaders, potential collaborators, partners and stakeholders, leaders and teams. Interactions may fall within or across industries, not for profits, funders and government. The objectives and interactions differ depending on short and long term requirements and outcome goals..
FACILITATION & MEETING OVERSIGHT
We facilitate but we don’t “just facilitate.” We go deeper to understand the situation, environment and language to be informed versus just process. We are experienced in small and larger group meetings and forums from concept to management. We work with executives, senior leaders, taskforces, issue and focus groups and teams that fall within our three impact driver areas.
BRAND STRATEGY & BRANDING
Looking at key aspects when rebranding or assessing a current brand or launching a new product or services, using those key ingredients to develop strategies designed for intentional and positive associations. Working to ensure brand integrity whether visually or verbally, clearly highlighting what makes your new or rebranded business, product or service offer differentiated.
BRAND PROMOTION & SERVICES
We offer the marketing communication services needed to elevate your brand to something with a unique character and promise. Tools and platforms used with advertising and promotions, contacting, events, publications and campaign promotional elements. Essentials that market content and the brand using print and digital platforms. Since we can help with the creative, content and production it makes it easy.
Impact Lead & Virtual Impact Team Services
Impact Lead Service
Embedded or external expert advisor & leader roles
Companies, boards and not-for-profits work with Sara as either an in-house, ”acting” or extended leader in executive, committee or initiative oversight roles as either a dedicated executive, team or initiative lead or in an advisory capacity. She supports what’s needed to build brand awareness, visibility, engagement, influence, action and reputation. This arrangement is structured with client partners and allies to provide direct hands on expertise and guidance and provides an embedded resource and expert representative when needed within companies, not for profits, associations, boards and start up initiatives across interest related industries and disciplines.
Virtual Impact Team Service
Longer term outsource
Sara takes on the role of Virtual Impact Director and provides longer-term virtual marketing and communication team experts that makes it easy for your marketing and communications department or group’s main functions to be outsourced. If you have limitations in human or financial resources, management oversight, day-to-day operational, location or space constraints, then our Virtual Impact Team services may be the perfect solution. Perfect for small to mid size organizations.
- Graphic Design
- Content Development & Promotion
- Social Media Marketing & Analytics
- Communications Coordination & Support
- Marketing Coordination & Support
